we will know if the white house has really won the social media fiscal cliff battle if we see a newborn named my2k. the first baby named hashtag made her bay back to you. it's taken over the world and politics. >> if i could add to one point that howard make i think it's right to say the impact is through journalist. you make these twitter campaigns in order to influence the cable tv coverage. >> it's an echo chamber. >> i believe that twitter is so influential. coming up, fox news pulls the plug on tom ricks. he doesn't think much of msnbc either. a look at the war of words in just a moment. [ male announcer ] a european-inspired suspension, but it's not from germany. ♪ a powerful, fuel-efficient engine, but it's not from japan. ♪ it's a car like no other... from a place like nother. introducing the all-w 2013hevrolet malibu, our greatest malibu ever. ♪ i have a cold... i took dayquil, but i still have a runny nose. [ male announcer ] truth is, dayquil doesn't work on runny noses. what? [ male announcer ] it doesn't have an antihistamine. really? [ male announcer ] really. alka-s